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Craving Novity Blog

The Age of Influence

Influencers...….if anyone in the communication or brand realm is not working with them let alone understanding who or what they are, we need to bring you up to speed, and quickly (we can help you with that BTW). The trouble with any ‘trend’ is how people and organisations try exploit the concept until the 'trending trend' becomes less popular (let's reference flash mobs, the bucket challenge and the mannequin challenge as some recent examples), but like Word of Mouth (WoM), the vehcile - alias 'influencer', will never disappear. The thing that will set them apart however, is the type of content they generate and how far into the conversation the discussion around financial compensation comes up…

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The way you do anything is the way you do everything!

Since we started, I have been a little (ok, a lot) specific about the way our documents are formatted and delivered to the end user, be it media, the client or social audience. We have an induction document that has an entire section dedicated to the way specific collateral needs to be laid out before it is sent out of this office.

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Contrary to popular belief, there's still no 'I' in TEAM

Team work M 2

One thing that we believe still needs a bit of attention across the marketing faculty, is the fact that all marketing, public relations, social media and event success comes from team effort. 

We’re often at the receiving end of the metaphoric campaign punching bag when stuff goes pear shaped yet it’s hardly ever ‘ This certificate of excellence is awarded to Joe Soap, Marketing Manager for Joe Soap Brand, and his/her PR, Marketing, Social or even just, ‘team’; when things are great.

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Don’t come to me with your problems

Too often and as a self-proclaimed gatekeeper, we tend to deal with the metaphorical ‘fire’ on more occasions than is necessary to mention. Crisis mode here, sounds a lot like, %^$&, *(%$, #%^@, :_+@!....it can be quite bad and not for the faint hearted.

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Happy Birthday Craving Novity

It’s a funny thing, birthdays. It reminds you that another year has passed, encourages you to check in on your goals and offers you the opportunity to check on their progress and socially, sends you messages from people you have come across or worked with over a period of time that have somehow shaped or influenced the reflecting you do as your celebrate.

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Influbassagers

*Noun [influ-bassa-gers] : The collective term used to describe those people you know are really good at social stuff, can influence people – you’re not sure how though, and make your brand look amazing…or not

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