Influencers...….if anyone in the communication or brand realm is not working with them let alone understanding who or what they are, we need to bring you up to speed, and quickly (we can help you with that BTW). The trouble with any ‘trend’ is how people and organisations try exploit the concept until the 'trending trend' becomes less popular (let's reference flash mobs, the bucket challenge and the mannequin challenge as some recent examples), but like Word of Mouth (WoM), the vehicle - alias 'influencer', will never disappear. The thing that will set them apart however, is the type of content they generate and how far into the conversation the discussion around financial compensation comes up…
Since we started, I have been a little (ok, a lot) specific about the way our documents are formatted and delivered to the end user, be it media, the client or social audience. We have an induction document that has an entire section dedicated to the way specific collateral needs to be laid out before it is sent out of this office.
One thing that we believe still needs a bit of attention across the marketing faculty, is the fact that all marketing, public relations, social media and event success comes from team effort.
We’re often at the receiving end of the metaphoric campaign punching bag when stuff goes pear shaped yet it’s hardly ever ‘ This certificate of excellence is awarded to Joe Soap, Marketing Manager for Joe Soap Brand, and his/her PR, Marketing, Social or even just, ‘team’; when things are great.
This was a quote I heard during our very first, very last minute client road show that we were given eight days to pull together, that was shared by the CEO at the time as she presented the company’s internal communication strategy. To this day, we try and live by this ethos.
Too often and as a self-proclaimed gatekeeper, we tend to deal with the metaphorical ‘fire’ on more occasions than is necessary to mention. Crisis mode here, sounds a lot like, %^$&, *(%$, #%^@, :_+@!....it can be quite bad and not for the faint hearted.
It’s a funny thing, birthdays. It reminds you that another year has passed, encourages you to check in on your goals and offers you the opportunity to check on their progress and socially, sends you messages from people you have come across or worked with over a period of time that have somehow shaped or influenced the reflecting you do as your celebrate.
I think the most frustrating part of our jobs is having to rely on other people to attend our activations. Those who are in our game know exactly where this week’s blog is headed…